The location of this project is on the first floor of the commercial complex of the W Hotel in Qujiang, Xi’an. The location of the hotel is “Lifestye” to inspire, create trends, bold and innovative experiences, and attract young fashion people. At the beginning of the project, we considered that this part of the female consumer group will be our main target group, so we also strive to innovate and fashion from the store design to create a brand-friendly international women’s clothing store.
The original spatial structure is a rectangle. According to the functional proportion of the store, the space is divided into three sections, which are divided into the front hall, the middle field and the back field. The 45-degree chamfering of the two space walls in the front and back yards broke the original rigid pattern. The arched window on the façade of the door is echoed by the sloping steel mesh partition arch in the front hall. At the same time, the design of the two arches on the left and right sides of the sloping steel mesh partition in the front hall naturally divides one into one sales line.
The depth of the store is affected by 20 meters of light, so the façade uses glass bricks as a partition to introduce natural light. The matte and the transparent glass bricks are spliced together, and the gradual color of the lights is scattered around the arched window at night. The top surface is raised with a bare top to increase the height of the room.